A longevity-signal infrastructure company
Whitebook v6.0.
The strategic case for a longevity-signal infrastructure company — for investors and strategic partners. PensionPulse is the lighthouse product; the whitebook sets out the platform thesis, the value-creation map, the commercialization path, and the investment case.
Part A · Public · June 2026 · supersedes v5.3
Eleven sections, one argument.
The whitebook builds from the problem to the investment thesis. Each section is short and self-contained — start wherever the question is.
Executive summary
The thesis in one read — what Life & Health Metrics is, and why now.
The problem and the insight
Why planning against population averages fails, and the signal that closes the gap.
The platform thesis
From a single app to longevity-signal infrastructure others build on.
PensionPulse — the lighthouse
The first product proving the signal in market with real users.
The value-creation map
Where the signal creates value across individuals, advisors, and providers.
The compounding flywheel
How data, distribution, and trust reinforce one another over time.
The commercialization path
Direct-to-consumer, advisor white-label, and provider integration, in sequence.
Defensibility and growth discipline
The moat, and the guardrails on how the company grows.
The investment thesis
Why this is fundable now, and what the capital builds.
Trust, privacy, and ethics
The posture that makes a health-data company investable.
Roadmap and phasing
What lands when — and what is deliberately deferred.
The science sits separately
v6.0 is the strategic narrative and carries no methodology detail. The peer-reviewed evidence underwriting the signal — six papers, 2018–2025, anchored by the Lancet 2025 validation — lives at /science/publications.
Prefer the product view?
The whitebook is the strategic reference. If you want the concrete product surface instead, start here: